Online to Onsite A Future Dermatology Patient’s Journey

What we covered.

In this session, we explored what the future dermatology patient journey looks like—from the moment a prospective patient begins searching online to the long-term relationships practices build through connected experiences. Together with industry experts, we discussed the trends shaping patient expectations and how technology is transforming every stage of that journey.

We also covered practical ways practices can prepare for what's next, including AI, automation, self-scheduling, digital marketing, and integrated systems that create a more seamless experience for patients and staff alike. The result is a roadmap for practices looking to grow, improve efficiency, and deliver exceptional care in the years ahead.