Dermatology Business Plan Template
Download the free template to plan and build your dermatology practice from the ground up with structure, clarity, and strategic focus.
Clarify Your “Why” Worksheet
Start your practice with clarity. Use this worksheet to define your core motivation, vision, and values before making big decisions.
Video: What's Driving You?
Tony Jackson, General Manager of Lilly Dermatology and host of The DermBiz Show, focuses on a simple question: what is actually driving you?
Startup Cost Calculator
Estimate expenses, avoid over-borrowing, and secure the right funding for your dermatology practice.
Funding Option Comparator
Quickly compare startup funding options—bank loans, SBA, HELOC, and more—to choose what fits your dermatology practice best.
Video: Equity is Everything
Tony Jackson of Lilly Dermatology shares how to launch a dermatology practice with the right advisors and a clear business plan to avoid isolation and risk.
Stay Organized Through Every Phase of Office Setup
Use this step-by-step checklist to choose your location, plan your buildout, and get your practice launch-ready.
Buying vs. Leasing Decision Matrix
Assess whether buying or leasing your office space is the right financial and operational move for your practice.
Video: How We Chose Our EHR
Tony Jackson of Lilly Dermatology explains how overspending, debt, and big purchases can quietly put dermatology practices at financial risk.
Brand Builder Worksheet
Clarify the core elements of your brand, from mission to voice to patient promise, before you market your practice.
Plan Your First Year of Marketing
This planner helps you map out marketing activities that drive patient acquisition and retention in your first year.
Video: SEO 101
This video explains how to build a strong SEO foundation with clear, dermatologist-focused guidance for more website visits and better patient acquisition.
Building a High Performing Team
This worksheet helps you design a staffing plan and culture strategy that supports quality care, retention, and long-term success.
Interview Smarter with this Scorecard
This worksheet helps you bring structure and fairness to your interview process so you can hire with clarity, not guesswork.
Video: Gamification for Employee Engagement
Host Tony Jackson explores how gamification can revolutionize your practice by turning everyday tasks into a fun and competitive game.
Read Case Studies from Practice Owners Who Built their Own Clinic from Scratch
How Dr. Patty Perschbacher Built Her Patient-First Dermatology Practice
After 20 years as an employed dermatologist, her biggest challenge was not having the freedom to shape the patient experience and care the way she believed was best.
Dr. Perschbacher's practice is now thriving, with loyal patients, streamlined operations, and the freedom to make every decision with patient care as the top priority.
How Lilly Dermatology Turned Limitations Into a Growth Strategy
Lilly Dermatology had to overcome a non-compete restriction by finding a creative way to serve patients outside a 20-mile radius.
Their mobile model became a competitive advantage, driving rapid growth and strong ties with rural communities.
