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Industry Insights

SEO 101

SEO starts with the fundamentals

In this on-demand webinar, we break down the core principles of SEO and how they apply specifically to dermatology practices. You’ll learn how search engines work, what influences visibility, and which foundational elements help patients find your practice online.

We cover how patient search behavior connects to your website structure, content, and online reputation—and why getting these basics right matters before investing in more advanced strategies.

Watch on demand to build a strong SEO foundation with clear, dermatologist-focused guidance—no fluff, just the essentials you need to get started.

About the Presenter

brent-cavender-metamed

Brent Cavender is the co-founder of MetaMed Marketing and leads business development and marketing strategy. A trusted advisor to medical practices, he specializes in SEO, website messaging, conversion optimization, and performance metrics, delivering practical insights that help practices improve ROI and connect with patients online.